Between You and Me, There's PR

Exploring, learning and using social media, public relations and marketing.

Anytime TV October 2, 2010

Thursday is one of my favorite nights of television, however, I am forced to give my heart to either Grey’s Anatomy or The Office because they both air at the same time. Thankfully, Hulu has been streaming free episodes from network television since 2007.

Each network features full-length episodes of shows as well, but the one-stop-shop benefit Hulu offers by makes catching up easier. The best part about watching television online is that there are only about three or four commercials that are short and simple.


According to a poll conducted by mashable.com, most people still rely on their traditional television to watch their favorite shows, but person to person mediums and Hulu were the second and third most popular.

This poll did not consider how many people who watch traditional television use DVR and skip over advertisements. Because of how many people use Hulu, buying advertising space on this website could result in a high return on investment because they are short enough that people will sit through them.

Hulu serves as a common place for collecting television and movie clips and placing them online, but they are not the only service available. YouTube is another addictive site that most people are very familiar with, unless somehow they have managed to unplug their life and all connections to the online world.

Youtube was created in 2005 (Safko) as an online haven for literally anything and everything related to videos. This website features TV show clips, seminars, how to tips, music videos, pranks, and more! There is really no end to the variety of videos found on this website.

YouTube even paired with Vevo this past August to stream a live concert. According to an article on mashable.com, YouTube has begun a trial period of allowing users to stream live videos onto their site. If this trend picks up, people will never miss a concert or television show again and it will be easier for users and businesses to create conference style videos.

So what does this have to do with your business or organization? According to YouTube’s website: “People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.” This is a viral website so create something people want to watch or learn more about and upload it for others to forward. This is free advertisement to anyone who might see it and pass it along. YouTube also found that 52 percent of 18-34 year-old users repost videos to friends and family.

People will spend hours looking at random videos or television shows simply because they are available to them. Take advantage of this opportunity and get them interested in a video from your organization or company. There are plenty of other similar sites that I did not mention, so find one that fits your organization’s need best!

Thanks for reading! Let me know what you think about videos and television online!

 

 
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