Between You and Me, There's PR

Exploring, learning and using social media, public relations and marketing.

Animoto love November 9, 2010

Our COM 509 assignment a few weeks ago was to conduct an independent learning project. We were assigned to explore an area of social media we did not have any experience using or perhaps know anything about.

As I mentioned in an earlier blog, I decided to explore Animoto after I watched a video created using this application and was extremely impressed with its professional look. Since that post, I know you have been dying to find out how my Animoto experience went and I am proud to tell you I succeeded in creating an awesome video.

I began my learning project by researching what Animoto was and whether or not there were any other similar websites available. I found out that anything similar to Animoto was no longer in existence or not as versital. For instance, some just used pictures and others were simply not as exciting.

This SlideShare presentation I created explains step by step how to create a video and a little more detail on my research. The slide share is short and you will be on your way to making your own video in minutes! (The videos did not upload correctly but you can find it at Animoto)

This application is not something to be scared of because it takes no time or effort and if you feel like you messed up or don’t like the final product, they will recreate another one for you.

The uploading process goes quickly as long as your internet connection is pretty fast (thank you McDonalds WiFi). I did not include any video because we did not take any this semester I could use so using video may also slow down the process.

I was so proud of my video I watched the 30 second clip 10 times in a row and instantly uploaded it to Facebook to share with my sorority. This is definitely easy to use and an excellent promotional tool for an organization. In under an hour (it was hard deciding what photos to use) I created an upbeat recap of our semester and it is something we can use at our rush next Spring. This video is also something we can put on Facebook and YouTube for constant promotion.

When I began learning about Animoto I was impressed but thought it would just make my photos move. This was not true. I feel like a professional and I want to turn all of my photos into videos! Making one 30 second video is not enough, it’s addicting. I love this application and I encourage everyone to try it!

 

Careers in social media October 9, 2010

Did you ever think you could make money by updating Twitter or Facebook accounts? Simply Hired has 6,063 current job listings related to social media and Indeed has 26,624 listings. Something many people use as a social tool or, simply something to pass the time, is introducing a new and very important job opportunity.

Social media’s ability for instant communication and allowance of anyone to post comments about a company or product anywhere on the Internet presents the need for someone to monitor conversations at all times. This allows businesses to not only appreciate and thank consumers for the positive comments, but also to react to negative attention when needed.

This past summer, my best friend had a paid internship that was dedicated to creating and implementing a social media plan. I felt a little jealous that she was getting paid to use Facebook, but there was a lot more research and intention to what she posted than I imagined. After my own internship supervisor left me in charge of our Facebook and Twitter accounts while she was on vacation, I began to realize how much work and consideration actually went into a career in social media and understood why this job deserves to be a paid.

This 2009 podcast from the Ottawa news, “Social Media Jobs on CBC News,” aired during the pioneering stages of social media jobs. Now, in 2010, these jobs are everywhere.

As students, the idea that we could be making money for our knowledge in something we use everyday is pretty exciting. Though it is used differently than when I update my friends that I am going to the movies, the concepts are still familiar. Here are a few tips taken from a Mashable article for people looking for internships or future careers in social media.

The article states that:

  • The top four qualities employers look for are good communication, writing and social skills as well as enthusiasm.
  • Recruiters claim that utilizing social networking websites on their own is an important skill for their intern or employee to acquire because it shows they know how to use them as well as determines their own personality and brand.
  • Interns should be creative, flexible, a team player and willing to learn. They also would like to see their applicant show their social media work rather than simply talking about it.

For more tips and job postings, please read the full article: “What Companies Want in a Social Media Intern,” by Amy Mae Elliot.

So what are you waiting for? Get paid to be social! Did you notice the video from 2009 said social media jobs pay $50,000? That could be you!

 

Anytime TV October 2, 2010

Thursday is one of my favorite nights of television, however, I am forced to give my heart to either Grey’s Anatomy or The Office because they both air at the same time. Thankfully, Hulu has been streaming free episodes from network television since 2007.

Each network features full-length episodes of shows as well, but the one-stop-shop benefit Hulu offers by makes catching up easier. The best part about watching television online is that there are only about three or four commercials that are short and simple.


According to a poll conducted by mashable.com, most people still rely on their traditional television to watch their favorite shows, but person to person mediums and Hulu were the second and third most popular.

This poll did not consider how many people who watch traditional television use DVR and skip over advertisements. Because of how many people use Hulu, buying advertising space on this website could result in a high return on investment because they are short enough that people will sit through them.

Hulu serves as a common place for collecting television and movie clips and placing them online, but they are not the only service available. YouTube is another addictive site that most people are very familiar with, unless somehow they have managed to unplug their life and all connections to the online world.

Youtube was created in 2005 (Safko) as an online haven for literally anything and everything related to videos. This website features TV show clips, seminars, how to tips, music videos, pranks, and more! There is really no end to the variety of videos found on this website.

YouTube even paired with Vevo this past August to stream a live concert. According to an article on mashable.com, YouTube has begun a trial period of allowing users to stream live videos onto their site. If this trend picks up, people will never miss a concert or television show again and it will be easier for users and businesses to create conference style videos.

So what does this have to do with your business or organization? According to YouTube’s website: “People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.” This is a viral website so create something people want to watch or learn more about and upload it for others to forward. This is free advertisement to anyone who might see it and pass it along. YouTube also found that 52 percent of 18-34 year-old users repost videos to friends and family.

People will spend hours looking at random videos or television shows simply because they are available to them. Take advantage of this opportunity and get them interested in a video from your organization or company. There are plenty of other similar sites that I did not mention, so find one that fits your organization’s need best!

Thanks for reading! Let me know what you think about videos and television online!

 

 
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