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The Square… (ooooo…ahhhhh) November 19, 2011

I love nothing more than lazy weekends. Sleeping in, finally having the time to blog and craft fair shopping!

I hadn’t been to my high school’s craft fair in years and was excited to add this unique activity to my plans this weekend. As though shopping wasn’t enough fun, Taylor Saleem, owner and designer of The Rare Bird, allowed me to be her assistant to help sell her jewelry at the fair! I spent the day greeting shoppers, telling people they looked beautiful in Taylor’s jewelry and ringing orders.

The coolest part was getting to use her new Square, a credit card reader that talks to your iPhone, iPad or Android device. I had been part of a market research group for this tool, so I was really excited to see it in action. The Square is, literally, a square. It is a small square with a plugin that attaches to your phone. There is an additional application to download, and it must be connected to a checking account and WiFi.

It works by clicking the app, typing in the cost, waiting for it to calculate sales tax (Awesome!) and swiping the card. After swiping, it has the person sign for their card using their fingertip and asks if they would like a receipt emailed. Then, bam! The transaction is over.

The Square is also very concerned with security. For instance, the business will never see full credit card information. Instead, an encrypted code is used as soon as the swipe is complete. You can read more information about their security measures on their website.

We could track sales all throughout the day, and I think customers really appreciated that we were able to take all forms of credit cards in a speedy fashion. And I know Taylor was excited not to have to use her big old credit card machine!

I noticed several vendors using the Square throughout the craft fair. Although the day could not be outdone by The Rare Bird’s incredibly beautiful designs, I know this gadget-nerd (me) was definitely impressed by the Square’s performance.

Now since the day is not over, I will continue my assistant duties and recommend that you visit The Rare Bird’s website, Facebook page or follow her on Twitter. If you visit Taylor at the Lindbergh craft fair tomorrow and purchase one of her gorgeous pieces, you too can use the Square! 🙂

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