I’m a 90s kid and, like all 90s kids, love the lists on Buzz Feed of things from my childhood. For example: “35 Things You Will Never See Again” featuring the VHS tape and “90s Hunks Shirtless: Then and Now” even the word “hunk” is a 90s flashback!. Today, I saw a list like those that was written by Hubspot called, “25 Things You’ll Have to Explain to Your Kids About Marketing One Day”. This list offers a lot of perspective as to where marketing was and is going in the future. (I’ll wait while you read.)
The craziest “whoaa” moment for me while reading this was the fact that I had been taught about most of these things in my high school marketing class and even college classes just a few years ago and now the list claims they are going extinct. My job in social media didn’t even exist a few years ago, will it exist 10 years from now? What’s both really scary and really funny is to go back to my first blog post (which was for my social media class senior year- also the FIRST time it was offered as a topic) titled “Times Change“. To further embarrass myself, I’ll pull a direct quote: “This Youtube clip from Erik Qualman, author of “Socialnomics,” shows statistics regarding social media and really opened my eyes to the success of these trends.”
“The success of these trends.” I called social media, my job, a trend. Is it? Will it go away like the Yellow Pages, newspapers and catalogs? I think they will only grow and improve. Newspapers aren’t really dead (yet). They have adapted to the changing culture. Cassette tapes have died and CDs are dying, but they were replaced with an even better tool that makes it easier to listen to music. Direct mail has been replaced by e-newsletters. Newspapers and magazines are still printed, but their online versions were created to adapt to the changing times. I don’t like change, so my vote is we keep them, but make them fit our fast-paced lifestyles better.
Today’s marketing focuses on the online world and takes a special interest in what consumers want. We no longer live in the world where the advertiser tells us what to think or do. Now, marketers use crowd-sourcing and target ads based on our search history or Facebook profiles. Add that to the list of things to explain to your kids: “Kids, back in the day, marketers couldn’t see what you searched for online enabling them to cater their advertisements to your specific likes or dislikes. Life wasn’t creepy like it is now.”
Wouldn’t you love to see Don Draper take on the marketing world today? He nearly had a heart attack when Peggy Olson staged a ham fight as a PR stunt, I can’t imagine how he’d handle the dynamic world of online marketing. Then again, even he had to adapt as cigarettes, their biggest client, became a health concern.
I don’t think social media will be something we’ll tell our kids about because it doesn’t exist, but I do think it will change dramatically. I leave you with 20 Marketing Trends and Predictions for 2013 and Beyond.
What do you think we’ll see?