Between You and Me, There's PR

Exploring, learning and using social media, public relations and marketing.

Meijer’s Magic January 5, 2014

Filed under: marketing — thisgirlsarah @ 7:35 PM
Tags: , , , , , ,

Before the buzz about snowmagedden and before the Colts beat the Chiefs in the wildcard game of the playoffs, there was another buzzword in Indianapolis: Meijer.

WTHR showcases empty shelves at Meijer.

WTHR showcases empty shelves at Meijer.

You should know that Meijer is a Walmart-like store based out of Michigan. More important background to their PR story is the fact that on Thursday, Colts fans were facing the threat of a blackout game. The NFL elected to extend the deadline to sell-out the game until 4:30 on Friday, at which time Meijer swooped in to save the day by buying 1200 tickets and the blackout was avoided.

Obviously, their name was in every news story instantly. Not only did they prevent a blackout, they also donated the tickets to military families (which melts my heart). Naturally, when the time came to stock up for the winter storm, many Indianapolis residents turned to Meijer over other grocers to support the company that saved the playoffs.

Surely, the bread would have flown off of the shelves despite them buying the remaining Colts tickets, but this move had good timing. People needed to go to the store and the Meijer brand was at the top of consumers minds. It was good timing. I anticipate that Meijer will continue to be at the top of Indiana consumers minds in the future for their respectable donation.

Did more people choose Meijer over any other store this winter storm? Maybe, or maybe not, but I know their name definitely means more to this Indianapolis resident than ever before. My vote? Brilliant move. Expensive, but brilliant. What do you think?

 

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s