Between You and Me, There's PR

Exploring, learning and using social media, public relations and marketing.

QR Codes: Scannable business cards November 13, 2010

A few weeks ago in our Missouri State chapter of PRSSA our executive board was really excited about something called a QR Code and how it can make your networking life a breeze. Lost? I was. Time to rewind and research.

A QR Code looks like a complicated maze  and serves as a unique link to information, a video or website.

According to Mobile-Barcodes, “The acronym QR is derived from the term Quick Response. The company Denso Wave originally spawned the term QR as the creator intended that such barcodes and their contents were to be decoded at high-speed electronically.”

A QR Code is similar to the bar codes you find on products at stores because both barcodes because stored information can be retrieved by scanning/ taking a picture with your phone.

Consider a QR Code like a hyperlink on the Internet, but is a 2D picture that can be put on a tangible item you can hold outside of the online world. For instance, a movie poster QR Code would show a movie trailer when scanned.

Other ways companies and people are using QR Codes is to link to a website, coupon, video or contact information. As a student beginning to network for jobs, I found the vCard especially interesting.

A vCard is a QR Code that stores all of your contact information. To create one using Nokia, it asks for your name, phone number, organization, email, title, address and website. This is an excellent and creative way to create a business card because you can store the image to your computer and print it on a business card to hand out.

I am definitely learning as I write this blog, but as far as I can tell, a QR Code and vCard can be stored as text, immediately as a contact, as the website or as an image depending on the application the person you are sending it to has to read it.

Mobile Barcodes has an excellent comparison list of QR Code readers that you can explore to find the best one for your needs. While some are free, there are others that cost anywhere from $.99-$2.99.

vCards and QR Codes can be printed on stickers, t-shirts, business cards or anything you can imagine. I can definitely see this trend picking up in the next few months as more people begin to use it. If businesses begin engaging their audience with QR Codes it will grow immensely. For now, I am still learning and wishing I had a phone with this capability.

Here is a video example of how this all comes together:

Would you use a QR Code?

Find out more:

Here are a few resources I found useful during my quick research for this blog:

Fun fact: Thanksgiving break begins in one and a half weeks.


7 Responses to “QR Codes: Scannable business cards”

  1. Jamie Jones Says:

    I have heard so much about QR Codes, but I honestly had no idea what they were. I think this will be a great resource for companies in the future. With more and more people owning smart phones, I feel that QR Codes will become a standard method of promotion for companies. Intresting post! I truly learned something.

  2. Megan Hartzell Says:

    At the beginning of the semester when I started working with the Athletic Comm dept. here at MSU there was a QR code on the back of one of the t-shirts they gave me…I had absolutely no idea what it was! One of the boys I work with had to explain it to me, and then I was still confused as to what it was actually supposed to do. After reading your blog post and how you explained it, I have a better understanding of what they do. Thanks!!

  3. bigworldpr Says:

    Just like electronic resumes, using a QR code in the professional world can be another way to market yourself as a tech savvy professional. Even if your potential employer doesn’t know what the QR code is, your explanation of what it is to the interviewer can demonstrate how valuable of an employee you could be.

  4. meegannic Says:

    Oh my gosh, I definitely saw one of these in a magazine ad the other day and had no idea what it was! That is such a cool way to get information from the source to your electronic device. I was so tempted to download the app and see what it was, but decided it wasn’t worth it sense I had no idea what it did. I will definitely try to find that ad so I can try it out now. I think this would be a great feature for college students to use on the job hunt. It would be such an easy way for potential employers to store our contact information, and hopefully help us to get in for interviews and such since they wouldn’t have to bother looking through paperwork to get in contact with us.

  5. Hmm it looks like your blog ate my first comment (it was extremely long) so I guess
    I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog writer but I’m still new to everything. Do you have any tips and hints for newbie blog writers? I’d genuinely appreciate it.

  6. Senaida Says:

    Merci pour ce super billet sur internet referencement.
    Ton Site QR Codes: Scannable business cards | Between You and
    Me, There’s PR est une grande source d’infos .

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