Between You and Me, There's PR

Exploring, learning and using social media, public relations and marketing.

Is this real life? October 22, 2010

This week at Campus Crusade for Christ’s Fusion, I was definitely distracted by the fact that I needed to write a blog before the night was over and then out of no where, as though a sign from God, the Fusion team used Animoto to create a publicity video and this blog was born.

This week in class, we discussed video sharing, and though I am familiar with the programs used to post them on websites, I had never worked with any video editing software before. As I watched this video in Fusion I thought to myself, “I wish I was that talented,” but as it turns out, I can be!

Free software, such as Animoto, makes it really easy to download your images or video and give it minimal guidance and it will create a professional looking video to share. Another really easy way to create a simple but professional video in 30 minutes is by using a flip camera. Our professor, Melinda Arnold, created a video ready for upload in a five-minute demonstration during class because the camera comes with its own software. Videos can become viral instantly regardless of how much time or money you spend, or hire someone to spend, creating a video.

Another innovative way to incorporate video into an organization or company is through live streaming. For instance, Mizzou has developed its own channel on USTREAM to stream video of different homecoming activities.

Having the ability to include people outside of the actual event promotes the school, homecoming, the organizations involved and even lets me  watch my best friends dance despite the fact that they are three hours away. USTREAM preserves these files so people who missed the live stream can view them at a later date, and even gives the option to embed or download the live stream.

I find it amazing how anyone can create a video and regardless of its quality, it can become viral instantly.  “David After Dentist” is not any less funny because it was shot in a car on a simple home video recorder. A man simply videotaped his son doing something, uploaded it, and the world found it to be funny enough that poor David is now as well-known as a celebrity.

If you are looking for a way to publicize an event or organization, grab a camera and within 30 minutes, the world will see whatever it is you would like them to see. It is a fantastic publicity tool that takes little effort and time and definitely worth utilizing because it is free!

Spoiler alert: I am going to end this conversation here because our next class assignment is a learning assigment when I will attempt to learn a new form of social media.  Therefore, you can be sure to find a blog update on how my personal experience goes with these tools. Perhaps it is not as easy as it seems? Stay tuned.

In the meantime, I leave you with YouTube sensation, David.

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